Beyond the Logo
Why should someone choose you?
Let’s build your answer, live.
You’re great at what you do. In one hands-on hour, you’ll pinpoint what makes you different and turn it into clear, confident language for your website, your posts, and your sales conversations.
November 17 -
1:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT
Zoom
Receive my
$97 Beyond the Logo Branding Workbook
My gift to you just for coming!
Not recorded, no replay
You do great work.
So why is it so hard to explain?
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You’ve rewritten your website more times than you can count, and it still doesn’t sound quite like you.
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You see others with a clearer message getting the attention and the clients.
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You’re not sure what to post, so you either say nothing or say what everyone else says.
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When someone asks why they should hire you, you hear yourself say things like “I really care about my clients,” which every competitor says too.
That’s not a talent problem.
It’s a message problem,
and it’s fixable.
One hour.
Three moves.
Your reason to be chosen is the specific reason someone picks you over everyone else.
In one hour, we’ll build yours
1. Dig up what’s real.
We start with your actual experience, strengths, and the way you work. No buzzwords, no blank page.
2. Find what matters to your people.
Not every difference you’re proud of is the reason customers pick you. I’ll walk you through a real example, so you’ll see exactly how to tell the two apart.
3. Turn it into a statement you can use.
You’ll write it, say it out loud, and refine it until it feels true.
WHAT PEOPLE SAY
Cat took the daunting world of branding and streamlined it into an easy to follow cheat code to get to the root of who you are, how you want your business to look, and why you should be chosen ahead of your competitors.
Dana W.
Workshop Attendee
We totally re-did my messaging right there on the call. I was so excited to put it out there. It sounded so good and really captured what I do. Thank you for this!
Sammi P.
Workshop Attendee
Thank you so much for providing such a wonderful service and I strongly encourage you to take the leap if you've been considering rebranding, or haven't gotten to that step yet. Cat did a phenomenal job of streamlining the process with an easy to utilize workbook.
Andrew M.
Workshop Attendee
WHAT YOU’LL LEAVE WITH
✔ A written draft of your reason to be chosen, not just ideas in a notebook
✔ Clarity on which of your differences matters most to the people you want to reach
✔ A plan for using it right away in your website headline, your social posts, your About page, and your conversations with potential clients
✔ The confidence to say it out loud, since you’ll practice it before we finish
Join live, and the workbook is yours.
Everyone who attends live receives my Beyond the Logo Branding Workbook ($97 value). It helps you get underneath your brand and put words around who you are, who you’re trying to reach, what makes your approach different, and how you want your business to sound and feel.
It isn’t recorded, and there’s no replay. Live is the only way to get it.
IS THIS FOR YOU?
This is for you if you’re a solopreneur or small business owner who’s great at what you do, and you want your marketing to finally sound like it.
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You’ve rewritten your website or your About page more times than you’d like to admit, and it still doesn’t sound like you.
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You know you’re different, but when someone asks why they should choose you, your answer sounds like everyone else’s.
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You have plenty of ideas, but you’re not sure which message to lead with.
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You’re tired of second-guessing every post, caption, and bio.
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You’d rather leave with something written than another page of notes.
This isn’t for you if you want someone to design you a logo or hand you a tagline.
We’re working on the thinking underneath, which is what makes those things work.
Meet Cat
I’m Cat Markel, founder of Cat Markel Creatives. I started out designing websites for small business owners, and I noticed the same thing over and over: the hardest part was never the design. It was knowing what to say.
I’ve spent 30+ years in sales, marketing, communications, and design, from retail and corporate marketing to helping solopreneurs build brands that actually work, so I know what works and what doesn’t. These days, I’m the one people call when they’re tired of winging it. I help you get clear on your message first, so your website, your social posts, and your sales conversations finally work together.
When I’m not working, you’ll find me hiking, playing mystery board games, or hanging out with my two black cats. (Yes, my name is Cat. Yes, I love cats.)
Your logo isn’t your brand. Your message is.
A logo and a color palette make you recognizable.
They don’t make anyone choose you.
What makes people choose you is a clear, specific reason you’re the right fit.
Marketers call it your unique selling proposition. I call it your reason to be chosen.
Either way, you already have one. It’s just probably not written down yet.
QUESTIONS
Is it recorded?
No. It’s live only, and live attendees get the workbook.
What does it cost?
There’s no cost to attend.
Will this work for my kind of business?
Yes. My examples come from a bakery, and the process works the same way for service providers, creatives, coaches, and makers.
What if I’m not sure what makes me different?
That’s the most common starting point. We go step by step, so you’re never staring at a blank page.
Will there be a sales pitch?
At the end, I’ll share one optional next step for anyone who wants more help. It’s entirely up to you.
What do I need?
A notebook or a blank doc, and a good cup of coffee.
Do I need to be on camera?
Cameras are optional. You’ll be working on your own message, and I won’t put you on the spot. If you’d like to share what you come up with, I’d love to hear it, but it’s always your choice.
When do I get the workbook?
I’ll share the link during the workshop, and I’ll email it to everyone who attended right after
What happens after I register?
You’ll get a confirmation email right away with your Zoom link and a calendar invite, plus reminders before we start. Just show up, grab a coffee, and bring something to write with.
