What It’s Like to Work Together

When I started my business two years ago, I thought finding an accountant or lawyer would be the hardest part. I was dead wrong. The real nightmare was hiring someone for social media and Website Creation. I talked to a bunch of so-called “experts”. Most of them talked circles around what they actually did. It was just a bunch of fancy words that meant nothing to me which made it impossible to trust. One even reminded me of a sleezy used car salesman. And somehow I was still the one carrying the load. It was exhausting.

Just when I was ready to throw in the towel, I came across Cat Markel. And thank God I did.

Cat actually got it. She understood my business, my goals, and how I wanted to be seen. From day one, she’s been creative, full of energy, and just easy to work with. I’ll toss her a half-baked idea, and she’ll come back with a finished product with great wording, great graphics, all tied together.

But what really sets Cat apart is her loyalty and heart. She’s helped me through things that weren’t even her job, and she’s always looking out for me and my business. That kind of support is hard to find.

With so many so-called ‘social media pros’ who overpromise and underdeliver, Cat is the real deal. I’m lucky to have her on my team.

Andrea Goodman, President

Appointments By Design

You Don’t Have to Do It All

Stay visible, stay consistent, and finally take “create content” off your list.

You don’t need to do it all — you just need the right support.
Together, we’ll create a system that keeps your business visible and consistent without burning you out.

Simple, strategic, and built around how you actually work.

Everything stays true to your brand, your goals, and your voice.

Let's talk about your content

Content Creation + Ongoing Support

Stay visible, stay consistent — without doing it all yourself.

You’ve got a business to run…

and creating content probably isn’t at the top of your to-do list.

That’s where I come in.

I take care of the planning, writing, designing, and scheduling so your brand keeps showing up on your website, social media, and in your customers’ inboxes....all without you having to think about it.

Everything stays true to your voice and goals, just handled for you.

I’m ready to get consistent →

Services Available

Every business needs consistent, on-brand content—but not every owner has time to create it. These services make it simple to stay visible and connected while I handle the details behind the scenes.

From social posts to blogs, website updates, and newsletters, your content stays current, cohesive, and true to your voice. Each package includes monthly planning and strategy sessions, so everything we create stays aligned with your goals—and you always know what’s coming next.

Social Media Strategy & Posts

Keep your audience engaged with regular, thoughtful content.

Strategy mapped to your goals, not trends
Branded graphics and caption writing
Scheduling and calendar setup
Engagement support and interaction

Blog Content & SEO

Build trust and visibility with approachable, well-written posts.

Keyword research and SEO formatting
1–2 posts per month (or more with full management)
Internal links and site optimization
Written in your tone, ready to publish

Website Updates

Stay current without having to log in and tweak.

Page edits, new copy, and seasonal refreshes
Minor design or structure adjustments
Consistent updates that reflect your business growth

Newsletter & Email Content

Keep your audience connected and your list engaged.

Monthly email creation and formatting
Compelling subject lines + strong CTAs
Consistent, on-brand messaging that feels like you

I’m ready for a plan that actually works →

How We’ll Work Together

Every business is different, but the process stays simple—clear communication, thoughtful planning, and content that actually gets done.

Plan

We’ll start with a conversation about your business, your goals, and what kind of support you really need—social, blog, website, email, or all of it. From there, we’ll build a custom package that fits your workflow and capacity. Once everything’s mapped out, I’ll gather your brand info, visuals, and any materials I’ll need to start creating.

Create
I handle the writing, design, and scheduling. You’ll see drafts and previews as we go, so your voice and message stay consistent.

Review
Each month, we’ll do a light check-in to make sure everything’s on track, look at performance, and plan ahead for what’s next.

Post + Publish
Your content goes live—socials scheduled, blog updated, emails sent—and you can finally cross “create content” off your list.

Working with Cat has freed up my time to be able to do other things for my business! She is very efficient and thorough in social media, marketing and email campaigns, as well as designing print advertisement as needed. So far my online presence has improved!

Her organization and planning for events are also fantastic!

Kirstin Nice, Owner

M&J Gourmet

Yes, I’m ready to hand this off →