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  • Writer's pictureCat Markel

Ho, Ho, Oh No! Getting the 4th Quarter Right


Marketing Strategies for Small Businesses in the 4th Quarter When You Aren't in Retail



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It's crunch time

You blinked. And now it is the 4th quarter. Your year is almost done. But it isn't over yet! Many businesses assume that if they aren't in retail, the 4th quarter isn't for them. But nothing can be further from the truth. Let's look at some marketing strategies you can use in the 4th quarter.



Preparing your holiday promotions for small businesses

Every business has something to offer this time of year. You just have to be creative about it. How can you re-package a service to make it fit this time of year? Can you partner with another business to make a double-impact? Take advantage of the time-crunch and entice customers to book with you now and beat the rush...or save extra cash!

In order to make the most of the busy 4th quarter and holiday season, small businesses need to start preparing their promotions early. Here are a few tips:

  1. Plan your promotions ahead of time. The earlier you start planning, the more time you'll have to develop creative and effective promotions. Plus, you'll be able to get a head start on marketing your promotions to your customers.

  2. Consider your target audience. What kind of promotions are your customers most interested in? What are their needs and wants during the holiday season? Keep your target audience in mind when planning your promotions so that you can create offers that are relevant and appealing to them.

  3. Offer a variety of promotions. Some people are looking for discounts, while others are more interested in free gifts or services. Offer a variety of promotions to appeal to a wide range of customers.

  4. Promote your promotions early and often. Let your customers know about your promotions as early as possible so that they have time to plan their holiday shopping. Promote your promotions through your website, social media, email marketing, and other channels.

  5. Make it easy for customers to redeem your promotions. Your customers should be able to redeem your promotions easily and without any hassle. Make sure that your website and checkout process are user-friendly, and that your staff is trained to handle promotions.


No matter what type of small business you have, there are many ways to create effective holiday promotions. By following the tips above, you can boost your sales and grow your business during the holiday season.


Need some help? Reach out and we can brainstorm together about making this 4th quarter your best.

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