top of page

Unlocking the Secret to a Website That Sells While You Sleep: Website Tips for Coaches and Small Businesses

Writer's picture: Cat MarkelCat Markel


a black cat looking at a website. the banner reads Unlocking the Secret to a website that sells while you sleep.


You know that moment when you finally crawl into bed, pull the blankets up, and your brain decides it’s the perfect time to remind you about work? Yeah, same. But what if I told you there’s a way to ease that late-night stress—to know you have something working for your business even while you sleep? Enter your website: the ultimate 24/7 salesperson.


Now, don’t roll your eyes. I’m not here to tell you your website needs to be flashy or full of gimmicks. What it does need to be is strategic, user-friendly, and authentic. Think of it as your most reliable team member—never calling in sick, never taking vacation days, and always ready to make an impression.


Why Your Website Matters More Than Ever

In today’s digital-first world, your website is often the first introduction potential clients have to your business. It's like that first handshake at a networking event—it’s got to be firm, confident, and memorable. But instead of just a few seconds to impress, your website has the chance to guide visitors, answer their questions, and even nudge them toward saying, “Yes, I’m ready to work with you.”


Here’s the kicker: a well-designed website doesn’t just inform; it connects. It builds trust by showing who you are and how you can solve the exact problem keeping your ideal client awake at night. Here are some website tips for coaches and small businesses that will elevate your site.


What Makes a Website "Work for You"?

When you think about your website, ask yourself: is it working as hard as you are? A great website isn’t just a static page with your logo and contact info. It’s a tool that serves your audience and supports your business goals. A website that "works" doesn’t just sit there looking pretty; it actively drives results by engaging visitors, answering their questions, and guiding them toward taking action.


So what makes a website actually work? It’s all about combining the right elements in a way that feels seamless and intentional. Here are the key ingredients to keep in mind:


  1. Clear Navigation: If people can’t find what they’re looking for in a few clicks, they’re out. Your menu and links should be intuitive, helping visitors get where they need to go without frustration.

  2. Strong Call-to-Actions (CTAs): Think of these as your virtual nudges. A well-placed “Schedule a Free Call” or “Shop Now” button can make all the difference. The easier it is for someone to take the next step, the more likely they are to do it.

  3. Mobile Optimization: With more than half of all web traffic happening on mobile devices, a mobile-friendly site is non-negotiable. Nobody wants to pinch and zoom their way through your content.

  4. Authentic Copy: Your words should sound like you talking to them. Clear, friendly, and to the point—that’s what resonates.

  5. SEO: Search engine optimization may sound like tech jargon, but it’s basically how Google finds you. And if Google can’t find you, your customers can’t either.



Creating a Flow That Works

A website isn’t just a collection of pages; it’s an experience. Imagine walking into a store that’s beautifully organized. The layout makes sense, and you can easily find what you’re looking for. That’s exactly how your website should feel. It’s about creating a natural flow that guides visitors from the moment they land on your homepage to the action you want them to take.


When visitors arrive at your site, they’re usually looking for answers, solutions, or information. Your job is to anticipate their needs and make it as easy as possible for them to find what they’re looking for. Let’s break down how to create a flow that keeps them engaged:


  1. Hero Section: This is the first thing people see when they land on your site, so make it count. Your hero section should include a strong headline that speaks directly to your audience’s pain point or desire. Add a sub-headline that clarifies what you do and a clear call-to-action that tells them what to do next. Think of it as your elevator pitch in visual form—it’s where you grab attention and let people know they’re in the right place.

  2. Introduce the Problem and Solution: After grabbing attention, immediately address the problem your audience is facing. Then, offer your solution in a way that feels approachable and achievable. This builds trust and lets them know you understand their needs.

  3. Strong Headlines: Throughout your website, headlines act as signposts. They should guide the reader and pique their interest. Each headline should clearly communicate the benefit to your visitor. For example, instead of saying "About Us," try "Who We Are and How We Can Help You."

  4. Social Proof: Once visitors know what you do and how you can help, it’s time to show them why they can trust you. Testimonials, case studies, or even logos of past clients build credibility and help them see the value you provide.

  5. Service/Offerings Section: Clearly explain what you do and how you can help. Use concise bullet points or short paragraphs so visitors can quickly understand your services. Make it easy for them to see how you can solve their problem.

  6. About Section: People connect with people, not just businesses. A well-written "About" section helps visitors see who you are, what you stand for, and why you’re passionate about what you do. This section can be the bridge that turns a casual visitor into a loyal client.

  7. Footer: Don’t neglect this often-overlooked area. Your footer should include quick links, your contact information, and any legal disclaimers or privacy policies. It’s also a great place to include a secondary call-to-action for those who might have scrolled through your entire page.



When you create a website with a logical and engaging flow, you’re not just making it easier for visitors to navigate—you’re also building trust and keeping them engaged. And an engaged visitor is far more likely to take action.


What is SEO and Why Does It Matter?

Search engine optimization (SEO) is a fancy way of saying “making sure your website gets found online.” Think of Google as the world’s busiest librarian. It’s constantly scanning the internet for the best, most relevant content to answer people’s questions. SEO is how you make sure your site is one of the books it pulls off the shelf.


For coaches and small business owners, SEO isn’t just about getting more traffic—it’s about getting the right traffic. You want the people who need your services to find you easily. Here’s how to make that happen:

  1. Think Like Your Client: What are the exact words or phrases your ideal client might type into Google? These are your keywords. For example, if you’re a wellness coach, your keywords might include "stress management tips" or "mindfulness coaching."

  2. Sprinkle Keywords Naturally: Once you know your keywords, use them throughout your site—but don’t overdo it. Think of them as seasoning; a little goes a long way. Add them to your headlines, subheadings, and even image descriptions.

  3. Speed Matters: Google loves fast websites, and so do your visitors. Compress your images and avoid unnecessary plugins that slow things down.

  4. Alt Text and Images: Every image on your site should have alt text. This isn’t just for accessibility—it’s also another place to sprinkle in your keywords.

  5. Consistent Updates: Websites that stay fresh tend to rank higher. A blog is a great way to keep your site up-to-date while sharing valuable content.

  6. Meta Descriptions and Titles: These little snippets show up in search results, and they’re your chance to grab attention. Write them as if you’re inviting someone to click and learn more.

  7. Internal Links: Link to other parts of your website to guide visitors and help Google understand the structure of your content.



SEO might seem overwhelming at first, but think of it as another way to make sure your website is working for you. And once it’s set up, it’s like putting your marketing on autopilot.


A 24/7 Salesperson

Imagine a potential client browsing your site at 2 a.m. because they’re stressed about their business. They’re looking for a solution, and your website is right there, welcoming them with open arms (and easy navigation). They find your blog post addressing their exact problem, they click your CTA to book a call, and boom—you wake up to a new lead. No awkward sales pitch. Just a genuine connection.


If your website isn’t doing this for you right now, it’s time to make some changes. Because let’s be real: you deserve a break. Let your website do the heavy lifting.



a black cat sitting at a desk designing a website.

What’s one thing you wish your website could do better? Drop your ideas below—I’d love to hear them!

4 views0 comments

Kommentare


bottom of page