Cat Markel

If you’ve been hiding behind polished language or trying to sound like someone else just to seem legit—stop. Your people want you. The real you. The one who laughs mid-sentence, has a favorite mug, sometimes uses “...” too much, and can help them with the thing they’re stuck on. You don’t need to earn trust by being impressive. You earn it by being real. (And yes—your brand, your messaging, your website? They should reflect that too.)

Real talk on how this started, what’s changed, and why helping coaches and creatives build a business that fits still matters to me.

Just settling into our AirBnB on the cutest little farm in North Carolina. It's got goats and chickens. It got a beautiful garden full...